Agenda Inc. Live Feed - Keep up with the Jones
Agenda Inc. Live Feed - Keep up with the Jones: "Keep up with the Jones Beverages
Internet-savvy and youth-aware, Jones Soda makes customers prime participants in marketing the brand and keeping it fresh
Entrepreneurs seeking out a product niche are well advised to stay away from the dog-eat-dog world of soft drinks. Dominated by global multibillion-dollar soda giants who have a strong hold on distribution channels and pour hundreds of millions into advertising, the category is a formidable challenge to even the most experienced marketing minds.
All of which provided a wonderful opportunity for a former Canadian ski instructor who never went to college, let alone studied marketing. Peter van Stolk, the 40-year-old founder of Jones Soda, was quick to learn the rules of the industry and then ignore them. Since he began selling his iconoclastic drinks out of ice chests in snowboarding shops and tattoo parlors in 1996, he's sold 187 million bottles. (BUSINESSWEEK)"
Internet-savvy and youth-aware, Jones Soda makes customers prime participants in marketing the brand and keeping it fresh
Entrepreneurs seeking out a product niche are well advised to stay away from the dog-eat-dog world of soft drinks. Dominated by global multibillion-dollar soda giants who have a strong hold on distribution channels and pour hundreds of millions into advertising, the category is a formidable challenge to even the most experienced marketing minds.
All of which provided a wonderful opportunity for a former Canadian ski instructor who never went to college, let alone studied marketing. Peter van Stolk, the 40-year-old founder of Jones Soda, was quick to learn the rules of the industry and then ignore them. Since he began selling his iconoclastic drinks out of ice chests in snowboarding shops and tattoo parlors in 1996, he's sold 187 million bottles. (BUSINESSWEEK)"
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